Since it’s inception in 2016, INR has been involved in many of music’s biggest streaming moments. Incremental changes can lead to net positive results.Ī ustin Staubus is the Managing Director of INR, a technology company located in Dallas. This is no surprise, as many believe that more than 65% of users listen on mobile through shuffle versus listen on the desktop client sequentially. While an innocuous change on desktop, it’s clear Spotify aims to make their desktop client mirror the mobile app in look and feel. (An interesting demo can be found, here.)īased on the results of those tests (or hypotheses) in select markets (like the one we’re seeing on desktop at the moment) they’ll roll out those features to additional users in various territories. Backstage can be described as an open platform for building developer portals to create, manage, and explore software from a single UX layer. Internally, teams at Spotify generate hypotheses that they’ll run A/B tests on through a developer portal called “ Backstage”.
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